New Balance Final Project:

Nature is Technology

Program
New Balance Design Foundry
Date
2022
Industry
Sports Industry

Brief

Using an existing tooling, design a new upper for the 610 model that is both functional and sustainable along with a color and material story.

Ángel Añaz

29 year old Ecuadorian-American, Brooklyn-based multidisciplinary artist with a background in Fine Arts and a major passion for photography, production,
and aesthetics.

After traveling to Ecuador, Angel reconnected with her
ancestry and experienced a rebirth of the self that lit a fire towards her gender transition. The more she educated herself about her ancestry the more she grew to embrace parts of herself.

Deliverables

Product Research, Concept Sketches, Functional Footwear Construction, Pattern Efficiency, Sustainable Design and Story, Color Strategy, Color-Blockings, Material Design, Storytelling, Presentation.