Nike Sportswear:
The Outliers
of Sport
Brief
Design a mini collection for the NSW
consumer inspired by the subversive world
where drag meets wrestling and explore a
color and material story.
Nicolás Guerrero
A 26 year old Mexican-American from San Francisco, Ca. When he was a young boy, him and his father shared an affinity for 'Lucha Libre' (wrestling culture). One of his fondest memories was when his father gifted him a wrestling mask from his hometown in
Guanajuato, Mexico.
Unfortunately, Nico's relationship with his father changed after he came out to him. Shortly after, Nico decided to move to New York City to pursue a career in photography. While living in Brooklyn, he found out about the drag wrestling scene and fell in love instantly because it brought back the great memories he shared with his father.
Deliverables
Concept Ideation, Storytelling, Color Experimentation, Brand Research, Consumer Research, Color Strategy, Mood Boarding, Material Design, Apparel Construction, 3D Design – Browzwear, Visual Communication.