The North Face
The Modern-Day Explorer
CLIENT
The North Face
Date
2023
Industry
Outdoor Apparel, Footwear,
& Equipment.
& Equipment.
Brief
Capture the essence of the modern-day explorer for The North Face and craft a captivating narrative around color and materials for their footwear product line. This narrative will celebrate the use of bio-based and unconventional materials, aiming to transform consumers' perceptions of sustainability by means of visual appeal.
Deliverables
Concept Ideation, Brand Research, Mood Boarding, Trend & Consumer Research, Sustainability, Material Innovation, Storytelling, Color Trends, Color-Blocking, Color Theory, Visual Communication.